From Gold Lovers to Smart Investors — Why Gen Z Is Choosing Gold FDs

For a long time, gold has been seen as a symbol of wealth, tradition, and emotional value in Indian households. As it is considered more than an asset, it is deeply rooted. But now things are changing.

Gen Z's way of seeing the gold has changed

Now it is no longer a wedding gift heirloom, gold has become more than that - a digital investment - and the gold FD is changing today’s world.   

What’s gold, FD?

In simple terms, a gold FD allows you to invest in 24K digital gold for a fixed period, just like any traditional FD, but it is slightly different as you invest in gold rather than rupees. 

Over time, you will receive the value of gold at the same rate as the market value. You can redeem it anytime for liquidity and physical gold.

And what made it easy is platforms like EaseMyDeal, Groww, MMTC-PAMP, and Jar are making it easier and reliable.
 

So, why is Gen Z so invested? 

Low barrier, high flexibility

With the gold FD, you can start with less investment rather than begin with 50,000- even some apps allow you to invest with a starting of Rs 10.

This small investment seems profitable, approachable, and budget-friendly in the current economy for the hustle-minded Gen Z.

Zero storage worries

Rather than holding physical gold, which comes with significant risks and storage costs, digital gold is fully secured and insured by the platform. It is pretty safe, accessible at any time. 

Bonus and cashback offers

Today’s platforms are rewarding what traditional banks don’t offer. When you purchase online, you get many cashbacks, bonus grams, and loyalty points. Here, the gold app is changing today’s direction and gamifying savings, which is something that is creating an interest in Gen Z.

Smart wealth + Emotional connection

Wait, let’s keep one thing in mind, that is- this generation is emotional as they are strategic. The gold, which has sentimental value, now aligns with financial goals. Gold FD is what gives them returns and security. 

Beating inflation (and FOMO)

As the inflation keeps rising, making the traditional savings account less attractive but gold, which always remains the same in its value, keeps increasing, investment means double never less, where the added ability to buy in small amounts, never making it feel you are left out while others are building wealth